From the raw signal group:

Authors observe that a consequence of the great resignation is that people are walking into new jobs with a different attitude.

They didn’t come asking for meaning, or flavour, or for work to delight them. They came with boundaries and a list of expectations. And, listen: that’s a good thing. It’s extremely healthy for workers to want things like limits on working hours, competitive pay regardless of geography, and an ability to shut off work when they aren’t at work. We should hope that those gains, as uneven as they’ve been, outlast any pandemic or economic cycle.

Those changes are necessary. But they aren’t sufficient. Like a shopping mall food court, we’re surrounded by companies shouting about what a good deal they’re offering. Globally competitive salaries! 4 day work weeks in summer! Free dipping sauce! And in the midst of it, it feels like more people than ever before are finding their work really… bland. Like in the fight to compete for attention, employers have forgotten to build a culture worth fighting for.

So, insisting that we return to the office, to the same-old, just won’t cut it. And assuming that we’re all set because we are already remote or distributed won’t do it either. It’s not so much about the mode of work as it is the moment.

Their suggestion?

It’s time to tell the story again, bosses. Get your house in order on compensation and workload and expectations, for sure. But once you’ve done that, it’s time to remind yourself why anyone should care.

You may find this surprisingly hard at first. Why does your work matter? What impact does it have on the world around you, and why should someone who doesn’t care about the details of your industry give a shit? We don’t mean some sanitized corporate mission statement. We mean your own, real, authentically felt, dare-we-say-it-spicy sense of purpose.

Connect with that story. Tell that story. A modern one, with fresh spices. You want your people to feel it, to put the fire back in your organization. And you’re not gonna get there with the version that’s been sitting at the bottom of the drawer since 2019.

It’s not the overused and abused “Storytelling”. It’s creating clarity for yourself first.