I’ve been wrestling with an idea that sits at the heart of how we think about leadership: intentionally influencing others. Two pieces I wrote, three years apart, led me somewhere unexpected—what if we’ve got the whole thing backwards?
What follows is both the story of how I arrived there and where that insight took me. Part I traces my journey from what seemed like a straightforward observation—leading by example—to something much deeper. Part II pushes that insight to its logical conclusion, challenging almost everything we assume about influence and leadership.
Read together, these two pieces reveal something fascinating about management thinking: when you follow a practical observation rigorously enough, it can lead you to a breakthrough that changes how you see everything.
Part I. A Critical Self-Review
The Evolution of the Argument
Rereading my 2021 and 2024 pieces on leading by example side by side revealed an intellectual journey: from empirical clarity to philosophical uncertainty, and toward a breakthrough still waiting to be fully articulated.
The Initial Empirical Strength
The 2021 piece was ruthlessly efficient. Its argument was simple and undeniable: people see everything you do, not just what you intend them to see. This exposes the central fallacy of leading by example—you cannot control which examples you set. The strength of that argument lay in its brutal honesty and grounding in observable reality.
The Philosophical Wrestle
The 2024 piece, inspired by Javier Gomá Lanzón’s ideas, aspired to something more ambitious. It tried to shift focus from demonstrating to being, but fell short of its full potential. Caught between rejecting leading by example and salvaging some intentional influence through being an original, the piece lacked resolution. It reached toward something radical but didn’t quite grasp it.
The Core Problem
The flaw wasn’t in moving toward the philosophical—it was in stopping too soon. By trying to rehabilitate influence through originality, I overlooked the more profound implication: real influence arises only when you abandon all intention to influence.
The Missing Insight
The insight that eluded me is this: You matter most when you abandon all hope of mattering. True influence is unintentional. It emerges when you are fully absorbed in the work itself, not in the act of setting an example or managing perceptions.
This is not just a semantic distinction—it’s a fundamental truth that resolves the tension between the two pieces. The empirical clarity of 2021 shows why intentional influence fails. The philosophical wrestle of 2024 hints at why unintentional influence might be the only kind that exists.
Toward a Course Correction
The task, then, is not to choose between empirical honesty and philosophical depth but to integrate them. The next step demands:
- Fully embracing the 2021 observation that people see everything.
- Pushing Gomá’s distinction between being and demonstrating to its limits.
- Exploring the paradox: true influence emerges through its complete abandonment.
- Understanding why any intention to influence corrupts the possibility of genuine influence.
The goal is not to influence better—it’s to understand why influence only becomes possible when you stop trying to achieve it.
Part II. The Paradox of Influence: A Radical Insight
True influence exists only in its complete abandonment. The moment you intend to influence others, you fail. Why? Because people see everything. They see not only what you want them to see, but also every contradiction, every struggle, every unconscious motive. The attempt to curate your impact creates dissonance that others detect instinctively.
Consider the master woodworker. They don’t approach their bench thinking, “I must demonstrate proper technique for my apprentices.” Their mind is fully engaged with the work—reading the grain of the wood, adjusting to its resistance, letting the shape emerge. If you watch them, you’ll notice something profound: the moment their focus shifts from the craft to their performance, something essential is lost.
This is more than a lack of self-consciousness. It is what Heidegger might call authentic being: a way of existing that arises from full engagement with the task at hand. The woodworker’s mastery isn’t about showing anything. It’s about being fully present to the demands of the work itself.
The Nature of Authentic Being
Authentic being means engaging deeply with what is real—responding to the grain of the wood, the shape of the challenge, and the needs of the moment. It’s not about trying to be authentic or setting an example. That effort corrupts the very authenticity it seeks. The woodworker’s focus is not on influence but on the work—and that’s precisely what makes them influential.
The Freedom of Non-Intention
Here lies the paradox: abandoning intention is not a strategy. The moment you treat it as a technique—“If I stop trying to influence, I will influence more”—you’ve fallen back into the trap of intentionality. This abandonment is not tactical but liberating.
Like the woodworker, we are freed when we stop performing and simply engage with the real work before us. This freedom allows presence—authentic engagement with others and the task—because it releases us from the exhausting need to manage perceptions or outcomes.
Rethinking Exemplarity
This insight reframes Gomá Lanzón’s idea of exemplarity. While Gomá emphasizes being over demonstrating, his framework still implies a function: that being exemplary serves a social or moral purpose. But what if true exemplarity requires abandoning even that intention?
The woodworker teaches not by trying to teach but by fully inhabiting their craft. Influence emerges organically, not as a performance but as a consequence of their deep absorption. This is a more radical vision of exemplarity—one that dispenses with performance entirely.
The Management Paradox
This challenges the very structure of management thinking. Influence, as conventionally understood, fails because intention corrupts authenticity. Yet this doesn’t mean passivity. It means reorienting ourselves toward engagement with the craft of management—solving problems, making decisions, supporting others—not as a performance, but as real work.
Beyond Leadership
This insight unravels our conventional understanding of leadership. If leadership is the intentional exercise of influence, what happens when we abandon intention?
The answer lies in the woodworker’s workshop. True leadership may emerge not from trying to lead but from full absorption in the work of managing. When we abandon the desire to perform leadership, we step into something deeper—presence, authenticity, and real engagement.
The Final Paradox
Here we confront a stark truth, akin to Dante’s inscription: “Abandon all hope, ye who enter here.” To matter, we must abandon the hope of mattering. To influence, we must abandon the desire to influence.
This is not comfortable terrain for management thinking. It demands letting go of techniques, strategies, and even the very concept of leadership as intentional influence. But in that abandonment lies profound freedom—the freedom to engage fully in the craft of management itself.
When you stop trying to be influential, when you let go of curating your impact, you might finally begin to matter. But only if you pass through these gates, leaving behind the comfortable illusion of control.
Beyond them lies something simpler and truer: the craft itself. The paradox resolves when you realize that, in abandoning performance, you become who you are. And it is in that simple being that real influence—unintentional, unforced, undeniable—can finally emerge.
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