The customer is always

Richard Brisebois EME, Ling- English, Manage the business 2010-03-292020-12-21 1 Minute

Sometimes the obvious is worth repeating:

You need to know who your customers are and what you are offering them. If it is rock-bottom prices, you need to be cheaper than anyone else. If it is a glitzy department store, glitz is what you have to provide. (…)

Customers may not always be right, but they certainly matter. Unless you can give them what your competitors cannot, you have no business.

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Published by Richard Brisebois

I help companies develop their leaders. I help managers develop themselves and their teams. I have worked with 7,000+ managers, leaders, and business owners in 40+ countries, from Fortune50 executives to SME business owners and tribal leaders. I specialize in designing and facilitating leadership development programs as well as executive coaching. View all posts by Richard Brisebois

Published 2010-03-292020-12-21