You’ve just finished composing an e-mail to a potential client you’ve talked with a few times before. Now for the tricky part: your sign-off. Should you use “Sincerely,” “Kind regards” or “Cheers”? How do you sound friendly without coming across as unprofessional?
This article analyzes a few sign-offs. Here’s what it says about my favorite:
The salutation: “Cheers”
Bates: Only use this sign-off for friends and business colleagues you might meet for coffee.
Kerr: You can use this with someone you know well, but if you’re trying to make a business impression, this is not a great way to say goodbye when you’re first doing business with someone. Save it for after having established a bond.