The American self-help industrial complex

Jennifer Ratner-Rosenhagen in The Yale Review:

As Americans, we find ourselves in a culture that so fetishizes success that it cannot tolerate failure. So it deals with it in one of two ways.

The first is to view failure in individualized and atom­ized terms, blaming the losers for their losses.

The second, which is equally insidious, is to be so disdainful of failure that it insists that what looks like failure in fact is a mere “stepping-stone to success,” in the philosopher Costica Bradatan’s phrase.

Thus the platitudinous self-help bromides that we find adorned on a framed poster in a bank teller’s cubicle (“Failure is success in progress”) or shouted by a fitness influencer hawking protein powder on TikTok (“There’s no failure that willpower can’t turn into success”).

In a culture that demands overcoming against all odds, even failure has been commodified by the American self-help industrial complex: rebranded not as a devastating and possibly life-altering event but as a blip en route to a chest-thumping achievement, accomplish­ment, or acquisition.

The idea that you are successful because you are hardworking is pernicious… and wrong

Minouche Shafik in The Guardian:

Shafik has joined the campaign against a winner-takes-all business culture that offers the spoils of capitalism only to those that rise to the top, putting her in the company of some of the world’s most prominent political thinkers.

 

While she has come a long way from her Egyptian birthplace, her questioning of privilege has remained consistent. “The idea that you are successful because you are smart and hardworking is pernicious and wrong, because it means everyone who is unsuccessful is stupid and lazy,” she says. Referring to her friend Michael Sandel, the Harvard philosopher, she says the next phase of history should be characterised by a shared endeavour, ending the extreme individualism of the last 40 years.

 

“The discussion we need to be having asks: what do we owe each other and what are our expectations of each other?” she says. People who think they have climbed the greasy pole on their own misunderstand how much luck had a part to play and how society, directly or indirectly, also helped them rise.”