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Creativity: it’s about exploration v. exploitation

Meta-analysis of the research on creativity by Francesca Gino in the Harvard Business Review. The whole three-article series is good. Here’s a sample: Five ways in which managers can bolster creativity:

  1.  Hire for curiosity;
  2. Model inquisitiveness;
  3. Emphasize learning goals;
  4. Let employees explore and broaden their interests; and
  5. Have “Why?” “What if…?” and “How might we…?” days.

Not convinced?

She identifies two tendencies that restrain managers from encouraging curiosity:

  1. They have the wrong mindset about exploration, often thinking that letting employees follow their curiosity will lead to a costly mess; and
  2. They seek efficiency to the detriment of exploration.

It’s the old exploitation-exploration dilemma. James March’s paper is a classic on this. Knut Haanaes provides great examples in this TEDtalk.

 


From the September 2020 issue of my newsletter. “On management and strategy” is a free, monthly newsletter in which I share my own writing as well as links to articles and research on management, leadership, and strategy. It’s easy to subscribe… and unsubscribe.