A list of best practices will not make you a great company

… any more than finding a recipe will make you a great cook.

Bill Bennett reflects on the writings of Alfred North Whitehead on learning. He ends up dismissing the pursuit of “best practices” as secrets to success in favor of a culture of discovery:

  • Design your organization so that it develops new capabilities;
  • Make it your job, as a leader, to help your organization be better at learning;
  • Structure your organization so that your people must engage with important, unsolved problems.
  • Establish routines that allow for failure and reward those who try to discover;
  • Build a culture that values discovering over knowing, becoming over being;
  • Lead by design.

And don’t forget the secret: There is no secret1