As a communications form, it is characterized by severe physical limitations and adamantly observed conventions. Its canvas measures a mere 2 inches by 3.5 inches. There is basic information — name, job title, contact info — you’re expected to include, and if you do include it, that can be enough.
these sturdy facsimiles of ourselves on custom-duplexed cardstock with metallic ink and die-cut rounded corners, are going to last forever,
tacked onto bulletin boards, tucked away in wallets, stuffed into filing cabinets, dumped into landfills and yet taking up space in the world, stunning evidence of our superior discernment and professionalism that generations yet unborn will marvel at.
via The Smart Set.