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Strategy

Google goes after Microsoft… and vice versa

Google with an operating system (Chrome OS) and Microsoft with a search engine (Bing).

What makes this battle all the more interesting is both the scale of the companies involved and the extraordinary differences in their ways of going about business. For all its size — and its occasional arrogance — Google still retains a willingness to experiment and risk failure in many directions at once. Microsoft, on the other hand, is unbelievably tenacious and holds an almost insuperable lead in market share. (NYT)

By Richard Brisebois

I help companies develop their leaders. I help managers develop themselves and their teams.
Richard Brisebois is a leadership development professional who has worked with 7,000+ managers, leaders, and business owners in 40+ countries, from Fortune50 executives to SME business owners and tribal leaders. He specializes in designing and facilitating leadership development programs as well in team coaching.