Is it terrible? Awful? Or does it suck?

One writer’s opinion about a popular word: popular as in “of the people” and also “used often”.

Sucks is the most concise, emphatic way we have to say something is no good. As a one-syllable intransitive verb, it offers superb economy.

Call me Oxonian but it is still too informal for professional use and consumption.

By Richard Brisebois

I help companies develop their leaders. I help managers develop themselves and their teams.
Richard Brisebois is a leadership development professional who has worked with 7,000+ managers, leaders, and business owners in 40+ countries, from Fortune50 executives to SME business owners and tribal leaders. He specializes in designing and facilitating leadership development programs as well in team coaching.