If your value proposition starts with “We have” or “We do” or “We make” or “We are in the business of”, then you’re NOT talking about the value your prospects or audience can gain. It’s not a value proposition, even if you declare it to be so. Instead, it’s an obvious (and too typical) declaration about what you want to sell.
If your value proposition starts with “We help”, you’re on the right track. If you then get specific (with one to three items) about tangible gains or objectives they can achieve, you’re really dialed into a powerful value proposition. (The YouBlog)
Richard Brisebois is an Executive coach and a Strategy consultant with 25+ years of experience in industry and academia. His clients cover the gamut from SMEs to Fortune50 companies. He has delivered 1,000+ workshops and programs in three languages all over the world.
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