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- If your value proposition starts with “We have” or “We do” or “We make” or “We are in the business of”, then you’re NOT talking about the value your prospects or audience can gain. It’s not a value proposition, even if you declare it to be so. Instead, it’s an obvious (and too typical) declaration about what you want to sell.
- If your value proposition starts with “We help”, you’re on the right track. If you then get specific (with one to three items) about tangible gains or objectives they can achieve, you’re really dialed into a powerful value proposition. (The YouBlog)