Pepsico doing it its own way – not Coca-Cola’s

PepsiCo reached an agreement on Tuesday to buy the outstanding shares of its two main bottlers for $7.8 billion, sweetening its original offers and ending a three-month standoff.

With the agreements to take over the two bottlers, Pepsi Bottling Group and PepsiAmericas, PepsiCo will unwind a decade-old strategy of separating its bottling operations from its soft-drink business, one begun by the Coca-Cola Company.

PepsiCo says the move will allow it to respond more quickly to changes in demand, especially as consumers move away from carbonated beverages toward juices and water.