The appeal of gurus lies to a large extent in the simplicity of the doctrines they put forth. They are simple no matter how complex the problems at which they are directed. They provide a life raft to those managers who are incapable of handling complexity. (…)
Contrary to what happens in politics and religion, in business circles there are so many gurus competing for followers that no one of them can dominate the minds, let alone the emotions, of potential followers. (…)
Educators stand in sharp contrast to gurus. Educators do not try to bring thinking to a halt but to initiate it. They want their students to extend and expand the ideas they present and students are encouraged to question and modify without constraint. Educators want their solutions to be treated as beginnings, not ends. Gurus lead into; educators lead out of. Gurus provide ready-made solutions but educators provide ways of finding individualized solutions. (…)
An educator tries to transmit a way of thinking and a way of conducting inquiries. And he does not pretend that these are the only ways. Among other things, he recognizes that differences in personality lead those with different personalities to select different ways of thinking and behaving. (CQM Journal)
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