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Business Communication

Your elevator speech… the final frontier…

We all remember the opening lines of our favorite TV shows. Well, idea-sandbox recommends that we find inspiration in them for our elevator speech.

It can be challenging to boil down what you do into a short blurb… For inspiration, I suggest paying attention to the 30-second narrations at the beginning of TV shows. At the start of each episode producers deliver the swift backstory and premise of the show. If this was our first viewing, we would understand what makes the show worth attention.

This is EXACTLY what you need for YOUR elevator pitch… What’s your 30-second blurb? Your backstory that builds awareness of the premise of you (or your project, company, etc…) and lets me know why you’re worth my attention?

By Richard Brisebois

I help companies develop their leaders. I help managers develop themselves and their teams.
Richard Brisebois is a leadership development professional who has worked with 7,000+ managers, leaders, and business owners in 40+ countries, from Fortune50 executives to SME business owners and tribal leaders. He specializes in designing and facilitating leadership development programs as well in team coaching.